Monday, August 20, 2007


Maybe it's just me, but I saw a commercial for "Aciphex"...or maybe I should say I heard a commercial for Ass-Effects. Or was it Ass-FX? I thought it would be a great name for an anti-gas treatment. Turns out it's an anti-heartburn medicine. Do you think the marketing department at Eisai and Ortho-McNeil even considered the sound of the name? They really should have. It's funny, though, when you actuall SEE the name, the ~ass~ is less evident. It's completely just an aural reaction. I wonder if they'll do radio ads and if they do, do you think the ultra-conservative FCC will react harshly?